The power of Fans
In a talent-led ecosystem increasingly powered by communities of fans, the traditional content value chain is transforming dramatically.
Acting virtually like brands, broadcasters, platforms and creators are more than ever before finding ways to connect to enthusiastic audiences – millennials, Gen Z and beyond – through the most attractive, innovative, and sticky content.
In drama alone, the power of fans has driven an unprecedented hunger across the globe for original content that both traditional and online players are working overtime to satiate.
And digital studios — MCNs and MPNs — are the new rising stars in this complex fan-driven equation where, like brands, uniqueness and originality are absolutely vital to achieve the passionate connect.
Welcome to a world where attention, community and relationship is all. Welcome to the Power of Fans.
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