The power of Fans
In a talent-led ecosystem increasingly powered by communities of fans, the traditional content value chain is transforming dramatically.
Digital studios – or MCNs – are becoming the new rising stars.
Acting virtually like brands, broadcasters, platforms and creators must connect to enthusiastic audiences – millennials, Gen Z and beyond – through the most attractive, innovative, sticky content.
And like brands, they must be unique.
Welcome to a world where attention, community and relationship is all. Welcome to the Power of Fans.
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