The Japanese public broadcaster NHK will receive a Green World Award at the up-coming MIPTV featuring MILIA, which takes place in Cannes from 7 to 11 April. This award is in recognition of the network’s continued commitment to raising public awareness on environmental issues over the past five decades.

NHK is a pioneering television channel which has integrated environmental questions into its programming since the end of the 1950s. The Japanese broadcaster has demonstrated its long-held commitment through the production and broadcast of numerous ambitious programmes – documentaries, reportages, children programmes, televised debates – all of which are recently being catalogued in a unique library, the Eco Archives. The company itself has adhered to a policy of sustainable development (recycling, energy saving, etc) since 2000.

To involve the wider public in the debate and bring attention to the issue, notably around the Kyoto accords, NHK has, since 2003, organised an “ecological campaign” each June, involving 120 hours of programming. This is backed up by on-the-ground educational and fun activities such as photo workshops, concerts, exhibitions like the Eco Life Fair, seminars about programmes and setting up an Eco Park.
This year will see some more important milestones, notably with the broadcast of the new documentary “Arctic Circle” (2x49’), the creation of a website dedicated to solutions that Japan can apply to respect the Kyoto protocol, and the organisation of a major awareness-raising TV event.

Paul Johnson, Director of the Television Division of the Reed MIDEM, adds: “This is the first time we have given a Green World Award to a company and we’re proud to bestow this honour on the television network which has pioneered the way in raising viewer awareness on environmental issues for over 50 years.”

The Green World Award will be one of the high points of the “Focus on Japan, Country of Honour” at the 45th MIPTV, and will be presented to NHK during a gala lunch on the opening day of the market, Monday 7 April 2008.

Reed MIDEM launched its long-term Going Green environmental initiative in January 2007 as part of a company commitment to improving its sustainable development working practices and to opening up all its tradeshows to debate on key environmental issues. In 2007, Yann Arthus-Bertrand received the first Green World Award.

All the latest news about MIPTV featuring MILIA 2008 is on our site: www.miptv.com

To download a photo of Miles Beckett please go to:
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Notes:

Founded in 1963, Reed MIDEM is a leading organizer of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV featuring MILIA, MIPDOC, MIPCOM, and MIPCOM JUNIOR for the television and digital content industries, AMAZIA devoted to the creation and distribution of entertainment content, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world’s leading organiser of exhibitions and conferences delivering over 460 events in 34 countries and serving 52 industries worldwide. For further information about Reed MIDEM visit www.reedmidem.com

For more information, please contact:
Reed MIDEM
Jane GARTON – Philippe LE GALL – Jean-François DANIS
Tel: +33 (0)1 41 90 44 39 - 46 48 - 49 10 Fax: +33 (0)1 41 90 67 24
jane.garton@reedmidem.com
philippe.legall@reedmidem.com
jean-francois.danis@reedmidem.com

www.miptv.com