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DAVID DE ROTHSCHILD AND KEVIN WALL TALK GREEN TV AT MIPTV 2008
21/02/2008
Green TV issues will be at the heart of MIPTV featuring MILIA on 7 April 2008 and many major players, such as David de Rothschild, Kevin Wall and Yann Arthus-Bertrand, will take part in a series of debates and events focusing on the role of media and the fight against global warming.
David de Rothschild will be presenting his collaboration with kids’ channel Nickelodeon UK during a MIPTV Keynote. He will use the occasion to talk about the multimedia project “Nick’s Big Green Thing”, a series of ecological programmes for a younger audience, launched this month. David de Rothschild is a 29 year-old British adventurer and environmentalist, who is unrelenting in his quest to protect the environment, raise awareness and promote positive action. He is the author of “The Global Warming Survival Handbook: 77 Essential Skills to Stop Climate Change – Or Live Through It” and the founder of Adventure Ecology a socially conscious media and entertainment company that uses adventure to create stories to captivate and inspire tomorrow’s environmental thinkers and doers.
Kevin Wall, Founder & CEO of Live Earth and Control Room (USA), the leading producer and distributor of world-class live music entertainment, will give a keynote detailing the unprecedented media architecture which enabled over two billion people around the world to experience the Live Earth concerts. Held on 7 July 2007, Live Earth brought together 150 of the world’s leading music artists on nine stages across seven continents, delivering a solutions-based message to solve the climate crisis.
Within the framework of a debate entitled: “TV production: How to Make it Green?”, French photographer Yann Arthus-Bertrand, producer of the documentary series “Vu du Ciel” (“Earth from Above”), will evoke the imperative need to make these kinds of programmes in a more environmentally-friendly and less polluting manner, and possible solutions to this problem.
During Green Day on 7 April, Japanese public broadcaster NHK will receive a Green World Award. This prize is a tribute to the channel’s continuing commitment to raising public awareness of environmental issues over the last 50 years.
“MIPTV’s green conferences underpin Reed MIDEM’s “Going Green” strategy of promoting environmental awareness and sound ecological practice to the entertainment and media industries,” says Paul Johnson, Director of the Television Division. “We continue to use MIPTV as a forum to help companies worldwide exchange innovative ideas that contribute to sustainable green solutions that improve the world we live in. We’re obviously delighted that NHK, Nickelodeon and industry figureheads such as David de Rothschild, Kevin Wall and Yann Arthus-Bertrand have chosen MIPTV as a platform in order to demonstrate their commitment to tackling these ecological issues.”
MIPTV’s Conference programme entitled “Audiences on the Move”, will examine the latest international trends in programming, advertising and media, online video distribution, telco-media convergence, social networks and mobile media.
The 45th MIPTV featuring MILIA will be held in Cannes from 7-11 April 2008. For the latest information about MIPTV, go to www.miptv.com.
To download photos of David de Rothschild, Kevin Wall, Yann Arthus-Bertrand and Reed MIDEM event logos, go to
http://www.reedmidem.com/v3/Press/DownloadZone/fr
ABOUT REED MIDEM GOING GREEN
Reed MIDEM launched the Going Green environmental programme in January 2007. Going Green aims to develop concrete actions to promote sustainable development at the heart of the company, and to raise awareness of key environmental issues among their clients. A special day was created at MIPTV featuring MILIA, featuring a range of debates on ecology in the audiovisual content industries and the presentation of a Green World Award. The first Green World Award was presented to Yann Arthus-Bertrand at MIPTV 2007. For further information on current events, check out the Going Green section of the miptv.com website here: http://www.miptv.com/en-gb/going_green.cfm
Note to Editors:
ABOUT REED MIDEM
Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV featuring MILIA, MIPDOC, MIPCOM, and MIPCOM JUNIOR for the television and digital content industries, AMAZIA devoted to the creation and distribution of entertainment content, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.
Reed MIDEM is a division of Reed Exhibitions, the world’s leading events organiser Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 39 fully staffed offices.
For further information about Reed MIDEM visit www.reedmidem.com
For more information please contact:
Reed MIDEM
Jane GARTON - Philippe LE GALL – Jean-François DANIS
Tel: 33 (0)1 41 90 44 39 - 46 48 – 49 10 Fax: 33 (0)1 41 90 67 24
jane.garton@reedmidem.com - philippe.legall@reedmidem.com –
jean-francois.danis@reedmidem.com
www.miptv.com
David de Rothschild will be presenting his collaboration with kids’ channel Nickelodeon UK during a MIPTV Keynote. He will use the occasion to talk about the multimedia project “Nick’s Big Green Thing”, a series of ecological programmes for a younger audience, launched this month. David de Rothschild is a 29 year-old British adventurer and environmentalist, who is unrelenting in his quest to protect the environment, raise awareness and promote positive action. He is the author of “The Global Warming Survival Handbook: 77 Essential Skills to Stop Climate Change – Or Live Through It” and the founder of Adventure Ecology a socially conscious media and entertainment company that uses adventure to create stories to captivate and inspire tomorrow’s environmental thinkers and doers.
Kevin Wall, Founder & CEO of Live Earth and Control Room (USA), the leading producer and distributor of world-class live music entertainment, will give a keynote detailing the unprecedented media architecture which enabled over two billion people around the world to experience the Live Earth concerts. Held on 7 July 2007, Live Earth brought together 150 of the world’s leading music artists on nine stages across seven continents, delivering a solutions-based message to solve the climate crisis.
Within the framework of a debate entitled: “TV production: How to Make it Green?”, French photographer Yann Arthus-Bertrand, producer of the documentary series “Vu du Ciel” (“Earth from Above”), will evoke the imperative need to make these kinds of programmes in a more environmentally-friendly and less polluting manner, and possible solutions to this problem.
During Green Day on 7 April, Japanese public broadcaster NHK will receive a Green World Award. This prize is a tribute to the channel’s continuing commitment to raising public awareness of environmental issues over the last 50 years.
“MIPTV’s green conferences underpin Reed MIDEM’s “Going Green” strategy of promoting environmental awareness and sound ecological practice to the entertainment and media industries,” says Paul Johnson, Director of the Television Division. “We continue to use MIPTV as a forum to help companies worldwide exchange innovative ideas that contribute to sustainable green solutions that improve the world we live in. We’re obviously delighted that NHK, Nickelodeon and industry figureheads such as David de Rothschild, Kevin Wall and Yann Arthus-Bertrand have chosen MIPTV as a platform in order to demonstrate their commitment to tackling these ecological issues.”
MIPTV’s Conference programme entitled “Audiences on the Move”, will examine the latest international trends in programming, advertising and media, online video distribution, telco-media convergence, social networks and mobile media.
The 45th MIPTV featuring MILIA will be held in Cannes from 7-11 April 2008. For the latest information about MIPTV, go to www.miptv.com.
To download photos of David de Rothschild, Kevin Wall, Yann Arthus-Bertrand and Reed MIDEM event logos, go to
http://www.reedmidem.com/v3/Press/DownloadZone/fr
ABOUT REED MIDEM GOING GREEN
Reed MIDEM launched the Going Green environmental programme in January 2007. Going Green aims to develop concrete actions to promote sustainable development at the heart of the company, and to raise awareness of key environmental issues among their clients. A special day was created at MIPTV featuring MILIA, featuring a range of debates on ecology in the audiovisual content industries and the presentation of a Green World Award. The first Green World Award was presented to Yann Arthus-Bertrand at MIPTV 2007. For further information on current events, check out the Going Green section of the miptv.com website here: http://www.miptv.com/en-gb/going_green.cfm
Note to Editors:
ABOUT REED MIDEM
Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV featuring MILIA, MIPDOC, MIPCOM, and MIPCOM JUNIOR for the television and digital content industries, AMAZIA devoted to the creation and distribution of entertainment content, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.
Reed MIDEM is a division of Reed Exhibitions, the world’s leading events organiser Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 39 fully staffed offices.
For further information about Reed MIDEM visit www.reedmidem.com
For more information please contact:
Reed MIDEM
Jane GARTON - Philippe LE GALL – Jean-François DANIS
Tel: 33 (0)1 41 90 44 39 - 46 48 – 49 10 Fax: 33 (0)1 41 90 67 24
jane.garton@reedmidem.com - philippe.legall@reedmidem.com –
jean-francois.danis@reedmidem.com
www.miptv.com
A member of Reed Exhibitions © 2008