Japan is to be the country of honour of the 45th MIPTV featuring MILIA next April 2008. This event is in keeping with the vitality and creativity of Japan, the second largest TV market in the world. MIPTV featuring MILIA will be held in Cannes from 7 to 11 April 2008.

"Focus on Japan" will celebrate the best of what the media and entertainment industry in Japan has to offer through conference sessions focusing on the Japanese Animation and Format export markets; digital media expert speakers throughout the week and an Opening Cocktail Party focusing on Japanese programmes and genres like Animé.

"We are proud to highlight Japan at the 45th MIPTV," says Paul Johnson, director of the television division. "Japan has always played an important role at our markets and more importantly is a key player in the global entertainment industry particularly in digital delivery. The Japanese have also been some of our most loyal clients with their attendance at MIPTV dating back over 40 years."

In 2012 the country will be the second-largest market for mobile television services behind the United States and ahead of Italy*. Furthermore, nearly 60% of animation produced in the world has a made in Japan sticker on it**. The latest trends coming out of Japan is their increased global presence in exploiting their format rights and investing in local productions outside of Japan.

Sources : *Juniper Research Report 2007; **METI Report 2004.

All the latest news about MIPTV featuring MILIA 2008 is on our site: www.miptv.com

Notes:

Founded in 1963, Reed MIDEM is a leading organizer of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV featuring MILIA, MIPDOC, MIPCOM, and MIPCOM JUNIOR for the television and digital content industries, AMAZIA devoted to the creation and distribution of entertainment content, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world’s leading organiser of exhibitions and conferences delivering over 460 events in 34 countries and serving 52 industries worldwide. For further information about Reed MIDEM visit www.reedmidem.com

For more information, please contact:
Reed MIDEM
Jane GARTON – Philippe LE GALL – Jean-François DANIS
Tel: +33 (0)1 41 90 44 39 - 46 48 - 49 10 Fax: +33 (0)1 41 90 67 24
jane.garton@reedmidem.com
philippe.legall@reedmidem.com
jean-francois.danis@reedmidem.com

www.miptv.com