The BBC, the National Film Board of Canada, the Korean Broadcasting Commission and Ogilvy Interactive have called for new media content ideas as part of the Content 360 pitching competition at MIPTV featuring MILIA 2008.

IPTV, mobile, and branded content feature strongly in this third Content 360 competition. Digital creators, interactive agencies and producers will have until 21 January 2008 to apply for the opportunity to share in over €100 000 of development funding which will be awarded at MIPTV featuring MILIA 2008, 7-11 April in Cannes.

Content 360 competition categories and rules are available on www.miptv.com/content360

Notes to Editors:

About Content 360
Content 360 is MIPTV featuring MILIA’s international cross media competition for new media to engage audiences on multiple platforms. The goal is to champion the potential of new media producers worldwide and help them to deliver innovative digital services and applications. The competition is open to creators of original cross-media entertainment concepts and digital solutions, including digital designers, interactive agencies, mobile and web developers. In addition to the pitching competition, Content 360 includes cutting edge conferences, workshops, case studies, networking events and lounge areas.

About Reed MIDEM
Founded in 1963, Reed MIDEM is a leading organizer of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV featuring MILIA, MIPDOC, MIPCOM, and MIPCOM JUNIOR for the television and digital content industries, AMAZIA devoted to the creation and distribution of entertainment content, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.
Reed MIDEM is a division of Reed Exhibitions, the world’s leading organiser of exhibitions and conferences delivering over 460 events in 34 countries and serving 52 industries worldwide. For further information about Reed MIDEM visit www.reedmidem.com

For more information, please contact:
Reed MIDEM
Jane GARTON – Philippe LE GALL – Jean-François DANIS
Tel: +33 (0)1 41 90 44 39 - 46 48 - 49 10 Fax: +33 (0)1 41 90 67 24
jane.garton@reedmidem.com
philippe.legall@reedmidem.com
jean-francois.danis@reedmidem.com

www.miptv.com